Your business outgrew your website. Your digital leadership should catch up.
Impression Technologies is the digital growth partner for founders whose business has outgrown its website. Matt Mrowicki — two decades in building for the web — steps in as your fractional CMO and CTO, with a senior team to execute: one partner for digital strategy, marketing, and technology, without hiring a full leadership team.
The problem
- Your marketing has no owner — everyone's responsible, so no one is.
- Technology decisions are made by whoever happens to be in the room.
- You've been through agency roulette: junior teams, missed deadlines, pretty mockups with no strategy behind them.
- Your website embarrasses a company of your size — investors, acquirers, and top hires all check it before they check you.
Digital Leadership
A fractional CMO + CTO retainer. Monthly engagement including:
- Digital strategy owned end-to-end, tied to business outcomes
- Leadership of your marketing efforts, vendors, and technical team
- Marketing and technology oversight under one roof — no agency-handoff problem
- Clear reporting in plain language — no jargon, no vanity metrics
- Direct access to Matt — senior-only, no juniors learning on your budget
- A cadence that fits the engagement; month-to-month after an initial term
Start with a Growth Roadmap
- A fixed-fee, fixed-scope diagnostic, delivered in 2-3 weeks.
- We audit your platform, marketing, data, and tech stack, then hand you a prioritized plan.
- Low-commitment way to experience senior thinking before any retainer.
Proof
NJBIZ Top 250 Privately Held Companies (2024, 2025) · WebAward Winner (Best Food Industry Site, 2018) · IADAS Member · Marquis Who's Who Honored Listee
How we work
- Senior-only: you work directly with Matt.
- Strategy before pixels: every engagement starts with business outcomes and a plan.
- Platforms, not projects: long-term partnerships, measurable impact, systems built to last.
- We don't do bloated retainers, junior handoffs, or forced logo use. Discretion is standard.
FAQ
How is this different from hiring a full-time CMO/CTO?
Senior leadership without the $250k+ hire. It starts in days, and continues month-to-month.
How is this different from a regular agency?
We own strategy and outcomes, not just deliverables — and marketing and technology sit under one roof.
What does month one look like?
Roadmap first, then the retainer operating cadence we set together: regular check-ins and reporting in plain language.
Who do I actually work with?
Matt directly, plus a senior execution team — no account-manager layers.
Email Matt Mrowicki at [email protected].